Levels of Distractibility: Who cares? = *. Some people will be distracted from your meaning: = **. Many people will be distracted from your meaning: = ***.
Question: Hasn't "media" pretty much been accepted as singular as well as plural?
Answer: I think so. Technically, the "media" is a combination of newspapers and electronic films, pictures and text. Plural. One of these, the newspaper, for example is a "medium." Most people I listen to consider the "media" to be a public presentation of information regardless of format and whether there is a single format or several formats.
Rating of Distractibility: (**)--for those who insist on words meaning precisely what they say. They're the ones who say "Gotcha" when they hear a single medium being labeled "media."