Levels of Distractibility: Who cares? = *. Some people will be distracted from your meaning: = **. Many people will be distracted from your meaning: = ***.
Question: I can never seem to get straight whether to capitalize "east" or "west."
Answer: If it's the section of the country, capitalize. If it is just going in that direction, don't capitalize: "Go west [direction] young man." "The best college football teams seem to be in the West [section of the country], California, for example."
Rating of Distractibility: **.